Last week South Africa’s leading online retailer ‘Spree.co.za’ hosted their infamous seasonal lookboard event and this time it was to bring in their latest Spring Summer 2014 collection called “Spree Boutique”.
The fast growing online store has been around a while now and every season they come forth with an even better installation than the last. More intense, but also just the right amount of fun to keep it playful and leave us all in ooohs and aaahhhhs. Being in this industry, most of the ‘Fashion ‘events we attend are similar. A brand trying to do the same kind of different as everyone else. However Spree never fails to tell us some kind of story through what they send out on the models, walking the show. I unfortunately wasn’t able to attend the press briefing before the actual event to hear what exactly Creative Director ‘Chris Viljoen’ and Fashion Producer 'Deon Redman' were trying to bring across to guests, although I’m pretty sure everybody took something good and inspiring from it. I find that having a creative process, finding inspiration and then processing that into art is so much more than just throwing good fashion together. For me Spring should be fun, Colourful and light weight. Exactly what Local Designers Thula Sindi, Gert Johan Coetzee, Kluk CGDT, Marianne Fassier and Clive Rundle of the "Spree Boutique" collection , showcased on the night. Good Quality garments for men & women and also from well-established SA designers now brought to you on SA’s fast growing online space Spree.co.za. I really admire the brand and what they’re doing to change and continuously evolve fashion into what we as fashion enthusiasts enjoy every season as well as their fast delivery service everybody is raving about.
Spree hosted us at the perfectly located Brydun Gallery on Buitengracht street in Boo Kaap. The all white Gallery was set with accents of spring and pinths which models rotated on as guests and photographers formed a paparazzi crowd and started snapping pictures of the beautiful installation. It’s been a while seeing everyone, so it kind of turned into the night out someone else had planned for us. Drinks on tap as well as finger foods to keep us happy, not to mention the obsession that is social printing genius, Nifty250 (gotta love those guys).
Below are a few sourced pictures from SDR Photography
we are currently experiencing some faults with uploading our event video but will post a link as soon as possible.
In the mean time, enjoy spring and take care!
T H A B I E T A M A R D I E N