American lifestyle brand "Guess" has recently launched their 2014 Fall Collection. The brand has always been famous for their trendy denims as well as their youthful fashion campaigns all around the world. Recently I've been following the latest season of 'America's next top model 2.0', were girls and GUYS get to battle it out for a $100 000 contract, to shoot an add campaign with Guess, for the first time ever!!! Besides the usual dramas that comes with reality tv, I got to see and learn so much about what actually goes into shooting these Guess campaigns we see on every back cover of our magazines and what a big deal it means if you are dubbed a "Guess Girl" or guy in the modelling industry.
The latest collection will include unique textures and novel trimmings, offering a trendy garment but still holds that true aesthetic value we all as consumers look for when buying clothing.
For women, detailing is key this season, so the designers at guess have catered for this and created pieces that have lots of detailing such as lace insets, cut out patterns, zippers as well as studs to give these garments a more edgier look and feel. Since it's a fall collection, most (if not all) the pieces are denim, and they range from distressed jeans, Jumpsuits, Studded jackets, army green skinny jeans as well as hints of camo here and there.
Vintage influences lend inspiration to the menswear collection, with washed out denims, washed out chambray shirts and denim jackets being staple items from the collection. Embroided button downs, plaid printed and faded denim shits compliment the western image guess usually holds on to. There was also some mixing of textures and fabrics in this collection and some of which are leather biker jackets, double breasted cardigans as well as valvet blazers that creates a modern, refined look for the fashion forward guys out there. Colours such as deep red and indigo were used to add a touch of sophistication to the collection.
This Collection is set to hit South African shores February 2014; along with an assortment of accessories including Footwear, handbags, eye-wear, belts and loads of jewellery.
So keep and eye out for this...
Do have a gorgeous week ahead.