Last week South Africa’s leading online retailer ‘Spree.co.za’
hosted their infamous seasonal lookboard event and this time it was to bring in
their latest Spring Summer 2014 collection called “Spree Boutique”.
The fast growing online store has been around a while now and every
season they come forth with an even better installation than the last. More intense, but also just the right amount
of fun to keep it playful and leave us all in ooohs and aaahhhhs. Being in this industry, most of the ‘Fashion
‘events we attend are similar. A brand
trying to do the same kind of different as everyone else. However Spree never fails to tell us some kind
of story through what they send out on the models, walking the show. I unfortunately wasn’t
able to attend the press briefing before the actual event to hear what exactly
Creative Director ‘Chris Viljoen’ and Fashion Producer 'Deon Redman' were trying
to bring across to guests, although I’m pretty sure everybody took something
good and inspiring from it. I find
that having a creative process, finding inspiration and then processing that
into art is so much more than just throwing good fashion together. For me Spring
should be fun, Colourful and light weight.
Exactly what Local Designers Thula Sindi, Gert Johan Coetzee, Kluk CGDT,
Marianne Fassier and Clive Rundle of the "Spree Boutique" collection , showcased on the night. Good Quality garments for men & women and
also from well-established SA designers now brought to you on SA’s fast growing
online space Spree.co.za. I really admire the brand
and what they’re doing to change and continuously evolve fashion into what we
as fashion enthusiasts enjoy every season as well as their fast delivery
service everybody is raving about.
Spree hosted us at the perfectly located Brydun Gallery on
Buitengracht street in Boo Kaap. The
all white Gallery was set with accents of spring and pinths which models rotated on as
guests and photographers formed a paparazzi crowd and started snapping
pictures of the beautiful installation. It’s been a while seeing
everyone, so it kind of turned into the night out someone else had planned for
us. Drinks on tap as well as finger
foods to keep us happy, not to mention the obsession that is social printing
genius, Nifty250 (gotta love those guys).
Below are a few sourced pictures from SDR Photography
we are currently experiencing some faults with uploading our event video but will post a link as soon as possible.
T H A B I E T A M A
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